Growing up in the digital age my passion for storytelling evolved in various mediums such as film, web, user experience design, and projection mapping experiences. My Bachelors of Global Business and Digital Arts from the University of Waterloo and my Master’s in Digital Media from Ryerson University have elevated my creative process to thinking critically while having imaginative ideas that contain insight and value. Learning about consumer behavior, market research, and advertising, fused with creative storytelling and a unique perspective, allowed me to understand this magical equation that leads to victorious projects.

About Me